Easy How To: Add Google Analytics To WooCommerce

This tutorial will give you the details about eCommerce Tracking Vs Enhanced eCommerce Tracking, how to add Google Analytics to WooCommerce & how to enable Enhanced Ecommerce Tracking in Google Analytics.

Do you want to easily set up Google Analytics Enhanced Ecommerce Tracking on your WooCommerce Store without any tricky and code to get more detailed insights data about the shopping behavior of your users, optimize your store, and drive more revenue?

Then you need to enable Enhanced Ecommerce Tracking in your Google Analytics. But it is hard, tricky, and requires coding skills to enable Enhanced Ecommerce Tracking in Google Analytics.

Then MonsterInsights Pro is one and only the Google Analytics plugin that makes your task easy and fast. And with this, you can set up Google Analytics Enhanced Ecommerce in your WordPress in less than 5 minutes! That too without tricky and code. And in this way, a lot of your time is saved so that you can use that valuable time for your business growth.

Now go through this article to learn how to add Google Analytics to WooCommerce and how to set up Enhanced eCommerce Tracking in your WordPress using the MonsterInsights Pro plugin. Further, you can also learn how to view eCommerce reports in your WordPress dashboard and Google Analytics.

But before getting started, first, you can view differences between Traditional eCommerce Tracking and Enhanced eCommerce Tracking.

What is enhanced eCommerce tracking? How it is different from eCommerce tracking?

Enhanced eCommerce tracking is a great option in Google Analytics that unveils all the information needed for you to optimize your WooCommerce store to increase sales and revenue. And it gives more detailed insights data about the shopping behavior of your users than traditional eCommerce tracking. Here traditional eCommerce tracking is nothing but the standard Google Analytics eCommerce tracking.

The following are the few powerful reports you can view in Google Analytics by enabling Enhanced eCommerce tracking on your store.

• Shopping Behavior
• Checkout Behavior
• Product Lists Performance
• Sales Performance
• And more.

Traditional eCommerce tracking Vs Enhanced eCommerce Tracking

Now let’s look at the benefits of Enhanced eCommerce Tracking over Traditional eCommerce Tracking.

1. Overview and Product Performance Reports:

Traditional eCommerce tracking permits you to track your sales data and important store metrics for individual products like overall Conversion Rate, Transactions, Revenue, Average Order Value, Number of Refunds, and more.

Whereas Enhanced eCommerce tracking permits you to track not only the detailed insights about individual products but also to evaluate data on the basis of product categories and brand properties.

2. Shopping and Checkout Behavior Reports:

Enhanced eCommerce Tracking gives you more detailed insights data about:

• Product page views
• Shopping cart initiations and abandonments,
• Completed transactions
• And more

3. Product List Performance Reports:

Product lists are nothing but a logical grouping of products on your site. This logical grouping is greatly beneficial to categorize your products for upselling and cross-selling for increasing revenue from your store.
In this report, you can view the product lists that are shown to your users and analyze their performances.

4. More Useful Marketing Reports:

Enhanced eCommerce Tracking permits you to track more useful marketing reports. For example;

• You can view the performance of your own coupon codes (like Internal Promotion, Order Coupon, and Product Coupon codes) and sales.
• You also view who your top affiliates are and view their revenue, transactions, and average order amount.

In short, Enhanced eCommerce tracking provides you all the essential data needed for you to optimize your store to increase your revenue.

What is MonsterInsights?

MonsterInsights is one and only the Analytics plugin on the planet that aids you to use Google Analytics with WordPress in the simplest way possible.

In the past, you had to browse the complete Analytics dashboard to find particular data in Google Analytics. However, this has been changed with the entry of MonsterInsights. Because:

• MonsterInsights aids you to connect your WordPress site with your Google Analytics in less than 5 minutes, without any tricky and code.
• MonsterInsights also permits you to set up Google Analytics Enhanced eCommerce Tracking in your WordPress, without tricky and code.
• With MonsterInsights, you can view the important metrics of your WordPress site and WooCommerce Store straight in your WordPress dashboard. And no need to navigate away from your site or store. That is, you can view the detailed Google Analytics reports of your site or store in your WordPress dashboard itself.
  That’s why more than 2 million professionals are now using MonsterInsights all over the world.

But without MonsterInsights, it is hard, tricky, and requires coding skills for you to connect your site or store with Google Analytics. And to view the reports in Google Analytics. Further, a lot of your time is consumed.

MonsterInsights Discount

First-time customers will get a 50% discount on all MonsterInsights plans through This MonsterInsights discounted pricing page.

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How To Add Google Analytics To WooCommerce Using MonsterInsights

MonsterInsights eCommerce addon permits you to easily set up both the Standard eCommerce Tracking and Enhanced eCommerce Tracking in your WordPress without any tricky and code. That too in just a few minutes.

With MonsterInsights, you can easily enable Enhanced eCommerce Tracking in Google Analytics. But without this plugin, it is hard, tricky, and requires coding skills for you to enable Enhanced eCommerce Tracking in Google Analytics. And a lot of your valuable time is wasted. That’s why most of the website owners and WooCommerce experts recommend MonsterInsights for tracking your website.

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How To Track Your WooCommerce Store’s Performance In Your WordPress Dashboard Using MonsterInsights Pro Plugin

After you have set up WooCommerce Google Analytics in your WordPress using MonsterInsights’ Enhanced Ecommerce, you can track most of your WooCommerce store’s performance reports straight in your WordPress dashboard such as:

• Overview Reports of your WooCommerce store like Overall Conversion Rate, Transactions, Revenue, and Average Order Value.
• Top Products report.
• Top Conversion Sources report ( i.e. The sources that generate more revenue).
• Shopper behavior.
• And more.

Now to view all the eCommerce reports of your Woocommerce store right in your WordPress, go to Insights >> Settings. And select the eCommerce tab in the top menu.

Then first you can view the overview reports of your WooCommerce store like Overall Conversion Rate, Transactions, Revenue, and Average Order Value.

Next scroll down, then you can view the Top Products report. Here you can view the best-performing products on your store along with their quantity ordered, percentage of sales, and total revenue they generate.

Next again scroll down, then you can view the Top Conversion Sources report. That is, here, you can view:

• The sources that generate more revenue.
• The list of the websites that send in the most converting traffic to your store.
• The number of visits, their overall percentage, and the revenue they contribute.

Further down the page, then you can view your shopper behavior. Here, you can view the number of products your shoppers added to their cart and those that they removed from their cart at checkout.

How to Track Enhanced eCommerce Tracking Reports in Google Analytics

You find enhanced eCommerce tracking reports of your WooCommerce store in your Google Analytics such as:

• Shopping Behavior
• Checkout Behavior
• Product Lists Performance
• Sales Performance
• And more

You can also view Overview reports of your WooCommerce store. To view Overview reports, navigate to Conversions >> Ecommerce >> Overview. Likewise, you can view the other reports in your Google Analytics.

Final Thoughts On Adding Google Analytics To WooCommerce Using MonsterInsights

You can know how to enable Enhanced eCommerce Tracking in Google Analytics in a simple way in less than 5 minutes using MonsterInsights Pro, the World’s best and No.01 Google Analytics Plugin on the planet. Further, with this plugin, you can view sales data and all important metrics of your WooCommerce Store straight in your WordPress dashboard without navigating away from your store. Also, you can view the Enhanced eCommerce Tracking reports in your Google Analytics.

At last, great thankful to MonsterInsights for making the complex task of enabling Enhanced eCommerce Tracking easy. Otherwise, enabling Enhanced eCommerce Tracking is tricky, hard, and requires coding skills for you.

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I confirm that this article, How To Add Google Analytics To WooCommerce is a quick guide for WooCommerce Store Owners to learn how to easily enable Enhanced eCommerce Tracking in Google Analytics using MonsterInsights. And they can also learn how to view all important metrics of their store straight in their WordPress dashboard. If you like this article, do a favor by sharing this article and follow BlogVwant on Facebook and Twitter for more tips.

How to add Google Analytics to WooCommerce – FAQs