You must follow On page SEO techniques to get into top results of search engine results. This article will give you basic ideal about what is On page SEO and must follow checklist of On page SEO techniques.
If you are using WordPress, you can use Yoast SEO plugin which checks your content with pre-designed on page SEO Techniques. I will give some more techniques which I have learned in my four years of blogging career.
If you are new to blogging and SEO, I suggest you take this SEO learning course from Udemy. If you want to edit your existing content with good SEO, you can hire a freelance SEO expert from any one of the Top Freelance websites like Freelancer or Fiverr. Don’t want to spend money, read this article which will give you some basic information about SEO as well.
What is SEO?
SEO(Search Engine Optimization) is the process or technique to get the top results of search engines like Google or Bing. So that you will get the natural or organic traffic to your website.
SEO is basically two types. On page SEO and OFF page SEO.
- On Page SEO is the technique to follow while you write the content.
- OFF Page SEO is the technique to follow after writing the content.
This post is about On Page SEO so I will give only On Page SEO techniques. Before going explain about SEO tips, I suggest using fastest hosting services like Siteground(60% Discounted link) or Bluehost(60% Discounted link) and image compression plugins like EWWW image optimizer or ShortPixel(50% Extra Image Credits) will have the huge impact on your website speed. Google loves the fast loading websites, so that you may have the good ranking.
On page SEO techniques
SEO works on Keyword. Before knowing about SEO you must know about focus keyword. Focus keyword is the word or sentence for which you are targeting your post. I assume you have little knowledge about focus keyword.
1.Long Tail Keyword
Long tail keyword is the sentence with many words. Focus keyword may not be a single word. You can use the sentence as the keyword. When you target generic or small keywords like Windows, there will be no chance to get the good ranking. Because they have huge competition.
If you use the focus keyword which resembles your content, that will give best results. Long Tail Keywords always have less competition.
For ex:- Forgot Windows 8 Administrator password or Reset Windows 8 password with CMD
2.Focus Keyword in the domain
If your focus keyword in the domain name, there is huge chance to get that post in the top results. This is the reason, some of the bloggers develop single page websites. And niche based micro websites. Ofcourse, maintaining focus keyword in the domain is practically not possible everytime.
3.Focus Keyword Must be in Title
Your post title must contain the focus keyword. You can use your title to include more than one keyword. Sometimes your post might get top results with another keyword which is not targeted by you. But you must have included other keyword on the title. It is best to include more than one keyword in the title.
Check below screenshot.
Here the post got in to top results for the keyword Reset Windows 8 administrator password. Right!
But that is not my focus keyword. I have written the article for the focus keyword Forgot windows 8 administrator password.
I have included second focus keyword in the title. So it got good ranking for the second keyword.
You need to consider one thing. I have included only Reset with CMD sentence. I did not include the complete second focus keyword. Google will consider the remaining words from the other part of the title. You need not repeat any word two times to get exact focus keyword.
I have included reset with CMD and remaining words are already there in the title to complete the second keyword Reset Windows 8 administrator password.
I have targeted not only two focus keywords with that title. Below are the some of the focus keywords.
- Forgot windows 8 administrator password.
- Forgot Windows 8 Administrator password and how to reset
- Forgot Windows 8 password.
- Reset Windows 8 password.
- Reset Windows 8 Administrator password
- Reset Windows 8 Administrator password with CMD
- Reset Windows 8 password with CMD……….etc.,
Like this, you can target as many keywords as possible with a single title.
4.Focus Keyword in the URL
You must include the focus keyword in the URL. You need not consider more than one keyword in the URL. If you include more than one keyword in the URL that will be lengthy URL. Make sure the URL as small as possible with a single keyword.
5.Focus keyword in the description
Make sure the focus keyword in the SEO snippet description. As you know search results will show only Title, URL and description. So it is must to include focus keyword in this three areas.
6.Focus keyword in the first para
You can use the First para as the description. You can also use a different description. In that case, make sure you must have included your focus keyword in the first para of the content.
7.Start Content with the Focus keyword
Including the keyword in the first para is not enough. If you start first para of the content with the focus keyword, that will be having the huge impact. You can also consider starting the description with the focus keyword.
You can check below screenshot for how I have started content with the focus keyword Fiverr competitors.
Please check above screenshot. Google snippet is showing my URL but actual Google search result is not showing my URL. It shows my category after the domain name. If you use subcategory, it will also show subcategory after category. It is possible by enabling the Bredcrumb feature.
It is the best way to inform the Google about the categories of your website. Even if you have multiple niches in a website, you can use this feature to get good results. Because Bredcrumbs clearly tell the Google about your content niche.
Enabling Bredcrumbs is not the big task. Your theme might give you the option to enable that. I use Genesis theme. If you use Genesis Framework, go to Genesis -> Settings. Scroll down up to Bredcrumbs section. Enable that on posts. If you want you can enable on pages and archives.
9.Use focus keyword from 0.5% to 1% of the content words
Usually, you can use the focus keyword up to 2%. But I don’t recommend it. I recommend to use your direct focus keyword for only 0.5%. Because Google will consider synonyms of your focus keyword also as the keyword. So if you use for 2% that will become ovoverusedYou must not do keyword stuffing.
You need to write the content for users not for search engines. Over using of keyword will have negative impact on your SEO.
10.Use keyword in any one of the Side Heading
You must use the focus keyword in any one of the side headings like H2 or H3. I suggest using focus keyword in the H2 tag after the small description. You might see this post focus keyword On Page SEO techniques in the main heading from where exact content starts. There is no need to use keyword in all other side headings.
11.Proper usage of H1, H2, H3, and H4
You must use heading tags properly. You should not use them as you like.
By default Post title will be H1 so you need not use H1 again in the content.
You need to use the H2 tag for the heading where your actual content starts(Here On Page SEO techniques sentence).
If you have any other side headings inside your main content, you can use H3 (Here all Twelve side-headings and What is SEO word).
If you could devide content further you can use H4, and H5.
12.Use focus keyword in the Alt text of Image
Alt text of image is the part which search engines consider for the image search results. If you use Focus keyword in the Alt text field, there is chance that your image will get displayed in the image search results. When visitor clicks on the image, they will come to your post. So that there is chance that you will get good traffic.
You will see alt text field after uploading the image.
I suggest you choose Alt Text which resembles your image content.
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